Portrait in the digital age of the future:

The article explores the evolution of portraiture in the context of contemporary digital art. The author examines the traditional concept of portraiture through the prism of suprematism, how segmental suprematism offers an alternative view of portraiture, deconstructing forms, colors and objects to create multi-layered visual narratives that combine personal and collective memory, and how a new language of art helps the artist reassemble fragments of reality and memory into abstract images that can simultaneously reflect unique human features. and be a metaphor for broader cultural and social processes in the future.

SEGMENTAL
SUPREMATISM
AS AN ART
OF MEMORY

Innovator and visionary in the world of technology. His passion for art led him to create unique portraits in the Contemporary Art style.

as a child. The hero of our story, the creator of a unique style — portrait segmental suprematism — takes us into the world of his childhood, where crisp snow, starry nights and warm family walks under the rays of street lamps left an indelible mark. Even then, his gaze saw the world around him in a different way: lines, color spots and light turned into something more - the beginning of his future path.

erhaps every author, starting his journey, retains in his memory the bright moments that inspired him

From early childhood, our author created New Year's posters, overflowing with inspiration from Soviet postcards. Santa Claus, bright bears and bunnies were the first images that filled his work.

New Year's works by the author. whatman | gouache | 1989

Soviet New Year's cards by Vladimir Zarubin. Cubs, hedgehogs, snowmen, bunnies - Zarubin's heroes are familiar to many. The artist's postcards flew around the country in millions of copies.

Looking at the bright, kind stories, it is difficult to believe in the horrors that the artist had to go through in his youth. During the war, Vladimir was 16 years old, and he fell into the occupation. The young man ended up in a labor camp in Germany, where he spent several bitter years filled with cruelty, fear, and bullying until the liberation of the camp in 1945.

It is amazing that a man who went through the hardest trials did not break down, but retained kindness and light, which were later reflected in his drawings.

But the path to art turned out to be difficult and multi-layered. For 20 years, our hero has been moving away from painting, getting carried away with large-scale projects in the field of IT and construction. But even in the world of technology, he has not abandoned the search for something new, visionary, that can capture the future and transform the market.

However, true creativity cannot be silenced, and the incident in the restaurant where the painting master class was held revived this fire.

These childhood hobbies turned into a serious passion when he entered art school and then university. It was there that his experimentation with color and shape began.: strict lines, geometric planes, simplified shapes — all this became his "signature", his visual code.

College years. The first works in the segmental-linear style.
watman | gouache | 1999

The first work, after a long break, was written at the time of the painting master class, in the Cuba restaurant

acrylic | 2021

The first portrait created after such a long break was the beginning of a new era in his life. In the acrylic technique, the author rediscovered the world of color, geometry and portraits, which tell the story of a person through contrasting segments.

His works are not just portraits, they are a reflection of memory and character that will live on for centuries.

The technique of portrait segmental suprematism in which he works directly refers us to the great school of suprematism laid down by Malevich.

Suprematism (from Latin supremus "the highest") is a trend in avant—garde art founded in 1915 by Kazimir Malevich. A kind of geometric abstractionism. Suprematism is expressed in combinations of multicolored planes of the simplest geometric shapes, such as a straight line, square, circle and rectangle.

Suprematism, based on pure forms and colors, created artistic images free from real reality, focusing on abstraction. In the case of our artist, he adds personality to these shapes and colors, creating something completely new - portraits that consist of many abstract segments, but at the same time clearly convey images of real people.

That's how his unique approach was born. Portraits acquire a special, multi-layered meaning, telling stories through color planes. This technique has become not just a method of creating works, but a real legacy that leaves a mark on human history.

"What will you leave behind?" — the main question he asks his audience. After all, material things disappear over time, but the memory imprinted in art remains.

It's like if Mark Zuckerberg painted portraits — these works would cost millions.

But our hero is not just an artist — he is a visionary, a man who understands that art is not only creativity, but also an investment. Each of his jobs is a painstaking process in which he puts months of work. Preparing planes, selecting colors, creating harmony between abstraction and reality. He also shares this process with his sons, who charge the work with childlike spontaneity and joy. As a result, we get a work of art full of life and energy that conveys the personality of the character. Each portrait is not only a visual beauty, but also a real "memory safe". In today's world, where digital technologies control everything, his works are becoming living evidence of how art can be a bridge between the past and the future, connecting generations. Portrait segmental suprematism is more than just a style, it is a challenge of the times. In the context of the technological revolution and the changing world, such a portrait becomes not just an object of art, but also a symbol of heritage. And perhaps one day these works will become not only monuments, but also valuable investments, whose importance will only grow.

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